Cause Related Marketing Assignment Example | Topics and Well Written Essays - 500 words

Cause Related Marketing - Assignment Example The paper tells that cause-related marketing is a two-way process in which a business is approached by those whoa re working for a cause and so in collaboration, the company markets its goods or services using that cause and end of the day a decoded portion of the profits goes to the cause. This is a two-way process because it helps both the companies and the causes. On one hand, with the sales of the companies, a lot of charity is generated for the cause, which might not be that much if asked just in the name of charity. On the other hand, it helps the company a great deal in making more profits because the companies gain the sympathies of the consumers that they attach with cause and so they buy the companies products more to help the cause. Cause-Related marketing helps the companies significantly in making more profits. When a cause is attached with the products of a company, the company gets the â€Å"halo† effect by being related to a noble cause and so the people attach same feelings for their products that they attach for the cause. A research has concluded that 89% of the consumers would prefer to buy a cause-related product by switching a brand if the prices are same. This benefits the company significantly because even if the prices are low to be kept equal with the competing brands, the tag of a cause would make up for the profits. More sales would be generated because of people, like buying for a cause and so the increased sales would automatically result in giving the company more profits. This cause-related marketing works in a win-win manner. It basically believes in â€Å"doing well while doing good†. Although some might think of it as only a business and marketing tactic in which the companies play with the consumer’s emotions to generate profits, it actually works in both directions. Apart from cause-related marketing, otherwise the companies also try to touch the soft sides of their consumers through advertisements etc s o this is not a new concept. Getting related to a cause does help that cause to earn charity and it helps the companies in generating more sales and thus profits too. Cause-related marketing helps the company’s profitability by polishing its reputation amongst the customers. It gives the company better visibility because people start spreading the word about such companies to raise awareness for the cause.

About What Writes Andrew Sullivan Assignment Example | Topics and Well Written Essays - 500 words

About What Writes Andrew Sullivan - Assignment Example The essay starts with a question, a common question, the answer to which we all know but ignore since we are too busy. The answer to the question raised by Sullivan is Yes, we all miss a lot when we have our earphones plugged in our ears and we are listening to the music of our choice which makes us oblivious to our surroundings. Sullivan describes his visit to New York, where he observes the silence in the crowd of millions which makes him feel less alive in once called a city of life. According to Sullivan, everyone in the city had a white cord coming out of their ears and going in their pockets where the precious iPhones playing the music of their choice resided. Everyone seemed dumbfounded, everywhere in the city he went, he found people not talking to each other, not communicating with each other but listening to music. Music which was once a mode of communication and sharing now becomes the sole reason for this silence and imprisonment of souls. Sullivan’s essay beautifully describes what is wrong with our current society. He gives a simple example of people listening to their own songs and not communicating with the each other and explains the death of our culture and society. The change in our society has been explained in this essay with the examples of apple store being turned into churches where people would go every Sunday and offer their prayers. The only difference between an apple store and a church is that in a church people actually pray. Also, Sullivan explains that too much use of technology has led to this failure of culture and the devastating change in our society. We rely more on technology than on each other these days.